Insight for Microsoft Cloud Services and Business Intelligence

Cloud Computing

According to the Synergy Research Group’s latest cloud market analysis finds that Amazon and Microsoft are over 50% of the global cloud provider market.  Microsoft has reached 20% worldwide market share in the fourth quarter of 2020. Enterprise spending on cloud infrastructure services was just over $37 billion, $4 billion higher than the previous quarter and up 35% from the fourth quarter of 2019. According to Synergy Research, that it has taken just nine quarters for the market to double in size. In 2021 cloud computing has become the go-to model for information technology as companies prioritize as-a-service providers over traditional vendors, accelerate digital transformation projects, and enable the new normal of work following the COVID-19 pandemic. AWS (Amazon Web Services) has established itself as an early leader in the market for cloud infrastructure. The online retailer’s profitable cloud platform, is still ahead of the pack. Amazon’s market share in the worldwide cloud infrastructure market amounted to 32 percent in the first quarter of 2021, still exceeding the combined market share of its two largest competitors, Microsoft and Google. (Statista)

Microsoft Azure

Azure is Microsoft’s cloud services platform. It offers basic cloud hosting services like virtual machines, advanced cloud services like Kubernetes engine powered deployment, machine learning, AI-powered bot services, and more. A growing leader in the cloud market. Through Azure, Microsoft is offering SaaS, PaaS, and IaaS services, and using existing B2B connections to fuel aggressive growth. The growth of the platform means more competition between the three largest players Google, Amazon, and Microsoft to land key enterprise clients in the coming years. The days when Microsoft was little more than an OS and business productivity software are long gone. With Azure’s aggressive growth, Microsoft is starting to make a big splash in the IaaS market. Microsoft Azure was first launched as Windows Azure in early 2010, Microsoft Azure is Microsoft’s direct answer to the growth of Amazon’s AWS and Google’s Cloud Computing platforms. Microsoft Azure revenue grew 50% year-over-year in fiscal Q2, 2021, contributing to a 26% increase in Server products and cloud services revenue. According to the latest earnings call, more than 1,000 Microsoft customers now use Azure Arc to simplify hybrid management and run Azure services across on-premises, multi-cloud and at the edge. Commercial cloud gross margins increased to 71% in the latest quarter, up from 67% a year earlier. There are now over 60 Azure regions globally, strengthening Microsoft’s competitive global position versus Amazon Web Services. Microsoft reported $43.08 billion in the second fiscal quarter ended Dec. 31, up from $36.91 billion a year earlier. (Forbes)

Business Intelligence

Data Science deals with data and is very useful these days in analytics and Machine Learning. Data Science and Exploratory Data Analysis (EDA) help in finding out patterns and observations which are useful and productive. EDA explores the data and helps us discover whole new aspects of data. In the field of business, the primary equation is to maximize profits and increase the efficiency of the business. Business intelligence deals with working out through the data and drawing out useful managerial knowledge and intelligence. Worldwide data creation will grow to 63 zettabytes (ZB) by 2025. For scale, that is about 500 billion iPhones worth of storage. In light of this explosive growth, business intelligence tools are more important than ever. At the same time, individuals have serious data literacy and trust issues. Companies urgently need better data implementation. These challenges have been exacerbated by explosive data growth.  As the BI market continues to evolve, these statistics show how vital business intelligence tools will continue to be in a data-driven world. BI software like Power BI and Tableau helps with working with data and derive actionable insights from them. BI software has key features like Data Visualization, visual analytics, dashboards, and such. BI software automates a lot of things, they end the need for spreadsheet and static presentation tools. Using BI tools, businesses can take action using data, and identifying issues, trends are made easy.

  • The BI market size is projected to reach $39.35 billion by 2027. (Fortune Business Insights, 2019)
  • The global BI adoption rate across all organizations is 26%. (360Suite 2021)
  • 74% of employees report feeling overwhelmed or unhappy when working with data. (Accenture 2020)
  • 50% of teams and customers are more likely to use Business Intelligence tools after the pandemic compared to before. (Sisense 2020)
  • Lack of data literacy costs the US economy more than $100 Billion a year. (Accenture 2020)
  • Only 27% of business executives said their data and analytics projects produce actionable insights. (Accenture 2020)
  • Microsoft Power BI is the leading BI software in 2021, commanding 36% of the market share. (TrustRadius 2021)
  • The average business uses an average of 3.8 different BI solutions. (360Suite 2021)
  • 67% of the global workforce have access to business intelligence tools. (Accenture 2020)
  • 60-73% of all enterprise data is never analyzed. (Accenture 2020)


“We went from nowhere in 2015 to being the leader in cloud Business Intelligence within 3 years.” Satya Nadella, Microsoft CEO.

Our data can be a simple Excel file or even a complex Cloud data warehouse, Power Bi will let us easily connect to our data sources, visualize, analyze and understand our data. Power BI can not only help us generate quick analytics and insights, but also help on large-scale real-time analytics on large amounts of data. So, Power BI can help in the data analytics needs not just for a small-scale business, but also for large scale corporations dealing with a very huge amount of data. Microsoft Power BI is the most-compared BI software in 2021. Microsoft Power BI is the leading BI software in 2021, commanding 36% of the market share. Tableau Desktop only commands 20% of the BI market share in 2021.  BI buyers spend most of their time comparing Microsoft Power BI to SAP Business Objects Platform (TrustRadius 2021). Microsoft Power BI is a free, self-service business intelligence cloud service that provides non-technical business users with tools for aggregating, analyzing, visualizing and sharing data. According to Slintel Microsoft Power BI has market share of 8.39% in business-intelligence-bi market. Microsoft Power BI competes with 201 competitor tools in business-intelligence-bi category. Top alternatives for Microsoft Power BI business-intelligence-bi tool are Salesforce Social Studio with 17.02% Chartbeat with 15.16% Tableau Software with 11.64% market share.


As an analytical company, we are always looking for ways to improve our customer with services that will add value. We offer the following services:

  • Consulting and assessment for the customer needs of Microsoft Solution
  • Deployment of services, including providing support
  • Building models for Business Intelligence Solution
  • Training on basic to expect usage of the solutions
  • Try the following assessment to rate your knowledge of these services (PowerBI and Azure)  [CLICK]